Why Is Everyone Mad About War Paint, the New Makeup Brand For Men?

men's cosmetics

 

Nowadays it seems like people are always upset about something, right? You can look online at any given moment and find people completely raging over a variety of topics. From Starbucks cups to Christmas songs, all different people from all different walks of life are quick to go in on just about anything. This week’s biggest controversy has been War Paint, a new makeup brand.

  • TAN SHADE CREAM CONCEALER FOR COVERING DARK CIRCLES, BLEMISHES, SCARS & MORE - Hide imperfections and look your best with our easy-to-use concealer cream! Its excellent coverage helps to instantly conceal dark circles, blemishes and other imperfections, leaving you with a flawless complexion. Available in five different shades for a natural look. 5G's per pot
  • INFUSED WITH SKIN AND SPOT-SOOTHING TEA TREE OIL FOR FLAWLESS AND HEALTHY SKIN - Formulated with tea tree oil, which is known for its soothing properties. Our concealer not only provides coverage for imperfections, but it also helps to improve the overall health of your skin, whilst soothing, and reducing the appearance of spots!
  • CRUELTY-FREE & VEGAN FRIENDLY - War Paint For Men is committed to bringing you the best of nature with this cruelty-free, and vegan-friendly concealer cream. You can be confident that your skincare routine is free from animal-derived ingredients or animal testing!
  • HOW TO USE - Using your (clean) finger, take a little bit of Concealer from the pot and dot onto any areas you'd like to cover. Remember, a little goes a long way and you can always add more if needed. Using your finger or a slightly damp Face Sponge, blend the concealer by tapping it lightly until it's completely blended in. Our Tinted Moisturizer can be used on its own, or after using our War Paint For Men Foundation or Tinted Moisturizer.!
  • MEN'S MAKEUP MADE SIMPLE - War Paint is on a mission to empower men, and is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks great in your bathroom, and stands for something more than just products, we’ve got your back.

* As an Amazon Associate I earn from qualifying purchases.

So why all the fuss over a new makeup brand? Is it because the makeup brand isn’t gluten-free? Is it because the makeup brand is offensive in some way? It turns out, people are mad because War Paint is a makeup brand for men. Yes, War Paint has been created specifically for use by males, and people are furious about it. Why exactly though?

Why Are People Mad About War Paint’s Makeup Brand For Men?

War Paint is a brand new makeup brand that has been formulated specifically for men. It is made with natural ingredients. It is cruelty-free and completely vegan. By all accounts, it looks to be a great product for men who like wearing makeup. While we’re totally okay with War Paint and the idea behind it, a lot of people are all kinds of angry! What’s their deal?

  • WAR PAINT FOR MEN, MAKEUP REMOVER FOR EFFORTLESS MAKE-UP REMOVAL - Whether you're wearing a full face of War Paint or a light dash of concealer, sleeping in your makeup is a big no-no. Our gentle cleanser helps to effortlessly cleanse your skin from makeup and excess oils, helping to keep your skin looking fresh and healthy each and every day!
  • GENTLE FORMULA SUITABLE FOR ALL SKIN TYPES - This makeup remover is specifically formulated to be gentle enough for all types of skin, making it ideal for daily use. Its mild and soothing qualities make it a great choice for taking care of even the most sensitive of skin types.
  • CRUELTY-FREE & VEGAN FRIENDLY - War Paint For Men is committed to bringing you the best of nature with this cruelty-free, and vegan-friendly makeup remover. You can be confident that your skincare routine is free from animal-derived ingredients or animal testing!
  • HOW TO USE - Pour a little Remover onto a reusable cotton pad, cotton pad or flannel and wipe away work, gym and the commute. You can rinse out the pad or flannel with warm water and then go again with the Remover if need be.
  • MEN'S MAKEUP MADE SIMPLE - War Paint is on a mission to empower men, and is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks great in your bathroom, and stands for something more than just products, we’ve got your back.

* As an Amazon Associate I earn from qualifying purchases.

  • MEDIUM SHADE FOUNDATION FOR A NATURAL-LOOKING FINISH - Experience long-lasting confidence with our medium-coverage foundation that provides a natural, even look to the skin. Foundation is a core product to any makeup routine, and we promise ours has a stunning natural finish. Get ready for compliments coming in left, right and center!
  • DELIVERS A PERFECTLY FLAWLESS & NATURAL FINISH EACH & EVERY USE - Experience a natural and even complexion as this foundation blends seamlessly for a smooth finish. Great for a professional setting or everyday use, you'll look polished and well-groomed with a natural, flawless finish
  • CRUELTY-FREE & VEGAN FRIENDLY - War Paint For Men is committed to bringing you the best of nature with this cruelty-free, and vegan-friendly foundation. You can be confident that your skincare routine is free from animal-derived ingredients or animal testing!
  • HOW TO USE - After prepping your skin with Primer (if using), apply 1-2 pumps of Foundation onto your fingers and dot across your face. Blend all over your face and down your neck using a slightly damp Face Sponge, Application Brush, or your fingers .Take care to blend in noticeable areas such as your hairline, jawline, around the nose and under the eyes.
  • MEN'S MAKEUP MADE SIMPLE - War Paint is on a mission to empower men, and is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks great in your bathroom, and stands for something more than just products, we’ve got your back.

* As an Amazon Associate I earn from qualifying purchases.

 

We found that people are mad for a variety of reasons, and they’re people from all different sides of the metaphorical “aisle.” Conservative-minded people are denouncing the makeup for its ideology. More open-minded people are denouncing it for even existing at all. Let’s take a closer look at both sides of the argument:

People Are Mad That Men Are Wearing Makeup…

When it comes to more traditional, conservative-minded individuals, they hate War Paint for one specific reason: They don’t believe that men should wear makeup. They feel that makeup is reserved strictly for women and that men shouldn’t engage in anything like wearing it. They also feel that introducing a makeup brand specifically made for men is giving young boys the wrong idea of how a man should be. We’re not here to argue with people who think this way. That’s another argument for another site, honestly.

  • FACE PRIMER FOR LONGER LASTING & SMOOTH MAKEUP APPLICATION - The first step in any makeup routine. Say goodbye to shiny, greasy skin and say hello to perfection. War Paint For Men's Primer gives your skin a natural, subtle look, and ensures any of our other makeup products applied afterwards last even longer. Perfect for giving you a professional and well-groomed appearance!
  • PERFECT FOR USE WITH TINTED MOISTURISER, FOUNDATION OR CONCEALER - Experience the power of all-day makeup staying power with War Paint For Men Primer. This clear gel formula can be used alone or to prep, your skin for long-lasting makeup application, ensuring your stunning looks last all day.
  • CRUELTY-FREE & VEGAN FRIENDLY - War Paint For Men is committed to bringing you the best of nature with this cruelty-free, and vegan-friendly primer. You can be confident that your skincare routine is free from animal-derived ingredients or animal testing!
  • HOW TO USE - After moisturizing, apply 1-2 pumps of Primer onto your fingers and blend evenly all over your face and neck. Once applied, wait for around 30 seconds for the Primer to dry. Now your skin will feel super smooth, you can continue your routine with Tinted Moisturizer or Foundation, and Concealer.
  • MEN'S MAKEUP MADE SIMPLE - War Paint is on a mission to empower men, and is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks great in your bathroom, and stands for something more than just products, we’ve got your back.

* As an Amazon Associate I earn from qualifying purchases.

…and Others Are Mad That Men Need Their Own Makeup Brand

On the other side of the aisle, you have people who are mad that War Paint even exists at all. They’re totally cool with men wearing makeup; they just don’t understand why men need their own makeup brand. After all, when did well-known brands like MAC, Benefit, Urban Decay, Covergirl or others ever declare they were strictly for women. We have yet to hear of one single makeup brand that has been gender exclusive and said that its products are only for females. Men have always had the option to use products from these brands and there is no reason they would need a brand of their own. This is why some people are mad about War Paint. They feel that creating a makeup brand for men specifically only causes further division. They believe that it implies men cannot use the same products as women and vice versa.

 

guys wearing makeup

…and One More Thing

The final issue with War Paint is that some people feel it is offensive to the Native American community. This is because the term “war paint” and the very concept of war paint has been historically associated with Native Americans. Using the term to sell cosmetics seems like a slap in the face to Native Americans, who were demonized throughout American history for their beliefs and traditions.

  • WAR PAINT FOR MEN TINTED MOISTURIZER FOR EXCELLENT NATURAL LOOKING COVERAGE - Look your best and achieve a natural, even skin tone with our hybrid moisturizer and light coverage foundation. Perfect for hydrating your skin and giving you great natural-looking coverage. 30ML per bottle
  • HYDRATING DEWY GLOW - Give your skin the healthy, dewy look that it deserves by applying 1-2 pumps of our Tinted Moisturizer to your fingers and dot across your face. Our hydrating formula will enhance your natural glow while evening out your skin tones for a radiant appearance any time of the day.
  • CRUELTY-FREE & VEGAN FRIENDLY - War Paint For Men is committed to bringing you the best of nature with this cruelty-free, and vegan-friendly option for hydrated, and healthy-looking skin. You can be confident that your skincare routine is free from animal-derived ingredients or animal testing!
  • HOW TO USE - Using your fingers gently massage the Tinted Moisturizer evenly all over your face and down your neck. You can also use a slightly damp Face Sponge to help blend the product into your skin. Our Tinted Moisturizer can be used on its own, or you can continue your makeup routine with our War Paint For Men Concealer for that extra perfect look!
  • MEN'S MAKEUP MADE SIMPLE - War Paint is on a mission to empower men, and is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks great in your bathroom, and stands for something more than just products, we’ve got your back.

* As an Amazon Associate I earn from qualifying purchases.

In Conclusion

All in all, we’re not upset about War Paint. We’re cool with men wearing makeup whenever, wherever. If they want to wear War Paint, that’s great! If they want to wear Maybelline or Bare Minerals or Too Faced or anything else, that’s great! Whether or not you’re on board with this new makeup brand is totally up to you, and there’s no wrong answer.

war paint beauty brand

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